Vision

“Fujairah as a global destination for culture, a media leader, and an incubator for creativity.” 

Mission 
“To promote the cultural and media identity of Fujairah and promote it through a creative and innovative approaches, as well as to develop talented and creative individuals.”

Strategic Objectives

To strengthen Fujairah's cultural and media identity globally through strategic partnerships and cooperation.
To promote integration between the cultural and media sectors through joint strategic programs and initiatives.
To leade the cultural governance ecosystem with partners through a strategic approach and effective cooperation (core).
To activate Fujairah's cultural heritage as a resource for education, innovation and global openness.
To provide exceptional services that enhance the culture of excellence and innovation and empower human competencies.
To develop the culture, media and arts sectors as drivers for sustainable economic development and the growth of creative industries.

 Values

Authenticity 
Loyalty to Heritage 
Responsibility
Accuracy
Credibility
Objectivity